What is a beauty guru? How do I become one? Where can I find them? These are all great questions to ask when it comes to beauty gurus. Here’s my definition:

What is a Beauty Guru?

“A beauty guru is a person, male or female, that has a passion for an aspect of beauty, whether it be makeup, hair, nails, fashion, or skincare. To gain the title of a beauty guru, one must be interested in more than one of these areas, and must have a following.” -Amber Johnson (Me)

For example, if someone is really into nails and nail designs, and has a following or people who observe their work, then the person would be a nail guru, not a beauty guru. If you are only interested in one of those topics, then you are more of a specialized guru, not one for beauty in general.

Where can you find Beauty Gurus?

Beauty Gurus exist all over the internet. The top two places to go for content from one is YouTube, which is by far the biggest, and individual blogs. Many gurus from YouTube have their own blog as well, and usually they will embed all of their videos on their blogs as well, so those might be better places to find content. However, lots of the newer girls (I use girls as a general term) in the YouTube community don’t have blogs. Also, many of the younger girls don’t either because they don’t know how to set one up, or they just don’t know what a blog is yet.

The best way to follow/subscribe to your favorite YouTube gurus is through the subscription service on YouTube or through adding their blog to your RSS feed. You can use Google Reader to subscribe to all of your favorite blogs, and get all of their new posts delivered to your feed. This is how I keep up with all of my favorite beauty bloggers.

How do I become a Beauty Guru?

Being a beauty guru takes time and skill. It doesn’t simply happen overnight. First you have to make sure you are dedicated to the challenge, the put your all into it and jump right in. There are hundreds and hundreds, possibly thousands, of beauty gurus online, and it’s simple to become one if you know how.

I recommend starting off with a blog and YouTube. In the end, the best gurus have both, so the sooner you start with either, the better, and the more chances you will be found. Set up your blog with an about page, talking about yourself so your future readers can get to know you. If you want, you can do a YouTube video like this to, to start off. Make a few videos, but make sure they are high-quality, and your best work.

The amount of followers you get will be based on the quality of your work, not quantity, so don’t just post really quick makeup tutorials that are hasty and half-done because nobody would want to watch that. When you are starting out, you need to make sure you put your best foot forward to make a great first impression.

Continue doing your best work, constantly, and eventually, the followers/subscribers will roll in. Surprisingly, there are millions of people online looking for beauty-related content, so there’s a large audience to reach.

When you have followers, don’t let them down! Make sure you update your blog or channel as often as possible- once a week is nice. After you become more famous, you will be getting haters, and the best beauty gurus who are experienced with haters, always recommend ignoring them. I suggest you do this too because getting mad because some internet troll is being mean is a waste of time, and it will make you not want to continue what you started. Let positive feedback lift you rather than negative feedback make you feel bad about yourself.

If you have any further questions about beauty gurus, blogs, or making YouTube videos, feel free to leave a comment or message me. Thanks for stopping by my blog! If you like it, don’t forget to subscribe! :)